It all began over a decade ago. Hotwired.com, the pure-play branch of new media/lifestyle magazine Wired, brought the world's first banner online in October 1994. In a static, 468 x 60 pixel ad (now one of the standard banner sizes), U.S. telecommunications giant AT&T asked "Have you ever clicked your mouse right HERE?". Prophetically, the banner continued, "You will." It was right. The success of the clickable graphic spawned a host of imitators – and marked the birth of a new, successful form of advertising.

Precision advertising with value-added
Online media campaigns, whether long-established or brand-new, are perfect standalone or integrated tools for branding or for communicating new values of a company, its products or services. Where else can you reach target groups with such precision, without changing media and for a low cost per contact?

A bigger bang with better know-how
Full-service provider reality bytes implements efficient online campaigns. To maximize the campaign's impact, we first perform a market analysis, evaluate the best marketing and media strategy and the right advertising media. With our industry knowledge and ongoing market observation, we can identify opportunities and risks early on, provide optimization options and lay the cornerstone of your company's successful market presence.

Turning analytical theory into concrete reality
While the media plan receives the last finishing touch, the designers gear up to craft a cross-media communication strategy and create the advertisements. This effort is the result of close cooperation between the Strategy and Creativity departments. Our Technology department stands at the ready to implement a tracking solution or a similar system if needed.
After the advertisements are sent to the recommended marketers, it is possible to precisely measure the campaign's impact and – if necessary – make corrections to it.

Big, wide world of online advertising
Onlinemedia is much more than the standard ad products like banners, interstitials or direct E-mails. Whether working on branding, awareness, product campaigns or other communicational tasks: reality bytes develops sophisticated and sustainable strategies. According to campaigns needs and targets they can imply online PR, editorial integrations, cooperations and search engine optimization (SEO).

Online marketing with afterburner
You don’t have to give your fancy full scope to imagine online marketing could be used as efficient and cost-saving tool to increase your sales. You would preferably like to reach the persons looking for your services or products? The use of search engine marketing (SEM) makes it possible.
If you go for affiliate marketing, also offered by reality bytes, you decide yourself how much you would like to spend on new contacts or a lead. That is the best way to optimize your return on investment. Needless to say that you will be accompanied by experienced and certified specialists, e.g. Google adWord professionals or Zanox affiliate managers.

» You want to harness the benefits of modern online communications and effectively present your company, products or services online? Our Strategy department can advise and assist you with any questions you may have about online marketing and media. What are your goals?