It's a common scenario. The local and network drives are packed with digital snippets: images, audio files, presentations, data records and text. You want not only to manage and archive all these files intelligently, but also to make them accessible for various stakeholders at your company as well as suppliers, agencies, the press or partner companies.

With a media asset management system (MAM), you can provide central access to your digital assets for publications, production processes and workflows. Authorized users can download indexed files through an internet interface. They can even select a preferred resolution for images because the system will convert any high-resolution graphic for them. The highly automated workflow makes time-consuming preparations a thing of the past. Plus, MAM systems come with powerful file versioning capabilities so you can easily roll back, say, a PowerPoint presentation to an earlier version.

reality bytes will help you pick the right system, implement it, and – if desired – interface it with your current content management and e-business systems.