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1996: reality bytes neue medien gmbh is established in Cologne by Andreas Kuno Kuntze and Andreas Stobbe, its present-day managing directors. Its first customer is RAG Aktiengesellschaft. RAG remains with the agency to this day. In its pitch, reality bytes beat out three prestigious competitors.
1997: Impressed by the young firm's quality, more big-name corporations come on board, including Schwarzkopf & Henkel and TÜV Rheinland. In October, the internet agency relocates to a former chemicals lab in Cologne-Bayenthal.
1998-99: The agency adds software development and media consulting to its mix of services. It wins accounts with high-profile financial service providers such as AKB Privat- und Handelsbank AG, CC-Bank AG, Farao Fonds Service AG (now Ideenkapital), Rheinische Hypothekenbank AG (now Eurohypo) and SEB Hypothekenbank AG.
2000: reality bytes has grown to 25 employees. The burgeoning Media unit enters the Top Ten Online Media Agencies (new media report, 12/99). In response to its rapid success across the board, the agency visibly restructures its business segments, thereby increasing transparency for customers. The three new departments survive to this day: Strategy, Creativity and Technology.
reality bytes begins a fruitful partnership with CMS provider Info Office (now called RedDot).
Projects come in for Chio Chips, VICTORVOX AG, Woerner & Cie and Megapharm AG, adding some variety to the portfolio. The most exciting new addition is the "Pombär" page. It makes German internet history as the first brand-name product site for the under-12 set. At the same time, Germany receives its first traffic website – provided by reality bytes for telecommunications provider Netcologne.
2001: Wal-Mart Germany and ARAL are added to the customer list. At the start of the year, reality bytes relaunches the 4711 – Original Eau de Cologne website. Microsoft and Infraserv Höchst start working with the agency towards the end of the year. In December, Horizont and Focus give reality bytes the prestigious @ward, an important online media prize, for creating Germany's first transitional/layer ad. CMS provider Imperia joins a significant list of strategic partnerships.
2002: After extensive testing, reality bytes launches its own customer tracking software – real impact. This application enables qualitative media analyses without the use of cookies. The customer portfolio now includes many new customers such as AXA Germany, economic development corporation GfW, the State Ministry of Economics and Labor of North Rhine-Westphalia and Samsung Mobile.
As content management systems become more powerful, more customers want them. The logical consequence is a partnership with CMS provider Ixos Obtree (now called Opentext).
2002: After extensive testing, reality bytes launches its own customer tracking software – real impact. This application enables qualitative media analyses without the use of cookies. The customer portfolio now includes many new customers such as AXA Germany, economic development corporation GfW, the State Ministry of Economics and Labor of North Rhine-Westphalia and Samsung Mobile.
As content management systems become more powerful, more customers want them. The logical consequence is a partnership with CMS provider Ixos Obtree (now called Opentext).
2003: The ihr-nachbar.de portal, created for Infraserv Höchst, wins the German Public Relations Prize and is included in the German Advertising Yearbook. New accounts include Alte Leipziger and InWEnt (the product of a merger between Carl Duisberg Gesellschaft and the German International Development Foundation).
2004: reality bytes wins the following new customers: Uniplan, MaxXium and Lekkerland. The company shores up its position as an impartial adviser for enterprise content management with presentations and studies.
reality bytes sponsors T-Online's 10 Years of Online Advertising exhibition by contributing a piece on online communication for financial service providers.
In the second half of the year, it wins accounts with the State Ministry for the Environment and Forestry of Rhineland-Palatinate, MDK (Health Insurance Medical Services) and Lanxess (formerly Bayer Chemicals).
2005: reality bytes welcomes new customers in the first half: Jamestown, RAG Bildung, DEVK Versicherungen and Schwarz Pharma.
2006: With the beginning of the year 2006 the customer relationship with Samsung Electronics Germany which originated in 2005 is continued with significant intensivation. This includes services in the fields of conceptual cooperation, custom-fit localization and online-media-campaigns. It’s not only talk of the town – the gossip about these successful projects is spreading quickly across the Alps, adding Samsung Electronics Italy as our new international client.
Further new clients in the first half of 2006: reality bytes is the winner of a pitch by Aktion Mensch (a German non-profit-organization), by whom we are mandated in a long-term commitment to administer and enhance their range of websites. Last but not least we now count the Schober Information Group amongst our clients.
2007: It’s relaunch time at reality bytes: first up is Medion – for whom we conduct a complete re-design of their web presence. Usability and brand communication are in the spotlight here. For the Vaillant Group the implementation of a new international landing-page and 30 regional sites are on the agenda. An improved presentation of their range of products and the customized realization of complex tools for product-finding and consultation are tasks that are solved successfully.
The year 2007 marks the beginning of a prosperous customer relationship with the Hubert Burda Media Holding KG for the years to come. First milestone: The effectual launch of the online-community freizeitfreunde.de. Being an online-integration of several magazines aimed at the target group of best agers, it consists of a photo- and social-community and a tool for the matching of personal interests.
2008: The relationship with Hubert Burda Media KG is intensified and reality bytes is mandated to realize the technological environment for y-style.de, a fashion- and lifestyle-community aimed at young women. Within a second assignment we create the very successful web presence lisa-freundeskreis.de, a community for product-testing and word-of-mouth-effects.
In the area of mobile devices reality bytes develops and administrates the Samsung Mobile Challenge in the context of the World Cyber Games; a strategy-based racing-game being offered in six different countries. The Olympic spirit is with us in 2008 when we craft the Samsung Olympic Challenge and look for Germany’s most sportive city together with Coca-Cola and the German Olympic Sports Association.
In the fall of this year our very own weblog- and Internet-TV-project trendpiraten.tv is being released, bringing together digital-lifestyle-reports from the areas web, mobile and gadgets. The positive business development accounts for the company to grow and now keep 55 employees occupied and develop a steadily growing community of freelancers.
2009: The extension of the business field search-engine-marketing started four years ago is paying off for reality bytes: The Santander Consumer Bank AG is giving the third-largest budget for search-engine-marketing in the german banking sector to us. This is an ideal supplement to our full-service-attendance for this customer reaching back to the year 2006. At the same time their partner-program hosted by reality bytes is showing an excellent campaign performance and is honored by becoming a part of the Top10-Affiliate-Program at Zanox.
In the summer the agency acquires the fashion- and lifestyle-community y-style.de from Hubert Burda Media KG and supplies the editorial staff from now on as well.
As a new customer we welcome Beam Global in this year, for whom we develop and implement a design- and communication-concept for a consistent presentation of their diverse brands.
Ford mandates reality bytes for the development of an innovative viral concept in the area of B2B-communication which is realized in 21 countries.
For the Vaillant Group we get busy again while creating a relaunch for the web presence of the Saunier-Duval Brand Group in 15 countries containing the inclusion of exclusively developed and customized product-finding- and consultation-tools.
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